A neural network is changing the way searching for information.
INFOCOIN is changing its approach to advertising.
At the peak of the Covid19 quarantine in December 2020, when most people were at home, a wave of information flow, especially advertising, hit everyone.
The advertisers took maximum advantage of the situation, knowing people were hooked to their gadgets at home. People’s heads were spinning from the flood of information, but there were no options for going out and distracting themselves. In connection with this situation, the question arose: why should we all waste our time looking at information that we are not interested in and do not need? And if we spend our time and attention watching advertisements, why is this not counted as work and not paid for by those who want to disseminate this information? In analysing the situation, it was established that advertisers and advertising agencies use people as a free resource. In addition, for most people, advertising causes negative emotions, however attractive it may be, because it is unnecessary and imposed information.
What if people will receive a fair amount of money for watching the advertisements? How much will it help its quality dissemination and motivate people to watch it? It was discovered via sociological study and surveys of individuals that 80% of those polled were not only willing but also interested in viewing advertisements for a reward.
Based on life situations and information collected, the idea of creating an interactive media project was born in which the information exchange «INFO» and the advertisement budget distribution «COIN» was fair among all process participants.
Thus was born the business concept of the INFOCOIN project.
All the mathematical calculations were made, algorithms were written, and the terms of reference for the project were developed by April 2021. In May 2021, a team of like-minded people, including IT specialists, designers, and marketers, was assembled, and the work on the INFOCOIN platform began.
As a result of painstaking work, a unique INFOCOIN information platform was launched in December 2022, showing its high efficiency at the start.
INFOCOIN became an effective tool to create a direct market relationship between the information provider and the viewer based on information exchange — the NEW INFORMATION MARKET of the 21st century.
Sergey has extensive experience at the base and launching large-scale business projects in international insurance, banking, medicine, manufacturing enterprises, and diversified corporations. Sergey is actively involved in social activities and is the founder of several NGOs. His passion for mathematical analysis, philosophy, and sociology contributed to the idea of the INFOCOIN project. Sergey researched the efficiency of information distribution and got an algorithm for the equitable distribution of interests among all participants in information flows. His desire to help people, his belief in himself and his experience helped to form the mission of the INFOCOIN project and to gather like-minded people around him.
Andrii has extensive experience in launching large-scale projects and managing large corporations. More than 15 years as CEO and managing director. «Humanity Information» NGO organization and work. Exploring information technologies, information dissemination channels, and their influence on people led Andrii to this project. A humane idea, the desire to create a unique product, and the global scale of the INFOCOIN project are the main factors that inspire him!
Tymofii has extensive experience designing, building and developing commercial software products, scaling the IT department for business growth, and planning software and network infrastructures. With his knowledge and experience in software development, design, marketing and engineering, he finds unconventional solutions to problems in any field. Responsible for developing new services and products, digital transformation, and optimising company performance: managing development processes in project teams, training and staff development, implementation and support of various functions within the company.
Andrii joined the company after becoming interested in the non-trivial, innovative, and prospective INFOCOIN project.
With over 12 years of legal practice, he has experience in the following areas: enforcing court decisions, representing clients in courts in civil and commercial disputes, supporting bankruptcy procedures, building strategies for the legal sector in business development, legal support for IT businesses, and HR management.
Likes complex and non-standard tasks and is inspired by the study and application of new legal practices. Holds to the principle that «it is better to reach a consensus peacefully than to engage in a clash.»
The central values in life are family, work, friends, and leisure.
Hobbies are self-improvement, self-development, cars, and watching films with deep meanings.
Dmitriy has more than five years of experience in design and more than two years of experience in video editing.
At INFOCOIN, Dmitry organises and is responsible for the business process of creating static and motion media content, UI\UX, and video clips, as well as compliance with the entire design within the corporate identity.
Dmitry has a high work capacity, can multitask and work in a team, and has developed organisational skills. His hobbies include football, tennis, and biathlon, as well as walking the evening streets of the city and relaxing in the excellent company of friends and acquaintances.
INFOCOIN is the project that completely changes how advertising and information are communicated. Dmitry assures that he did not think much about joining the project, as it is exciting and inspiring to be at the origin of the new information age.
Maksym joined INFOCOIN for help to make our space clean. The main task of INFOCOIN is to make business promotion easy. He is a self-made person, skillful and challenging. Main hobbies playing football and cars.
Borysova Svitlana — DPO(Data Protection Officer)— The official responsible for the organization compliance with the law on personal data protection. Svetlana mission is to keep your confidential data safe and not to let them fall into the hands of third parties. You can safely trust Svetlana to take care of
your data because Svetlana is a professional in her field.
Working in the INFOCOIN team, I contribute to integrating the company’s values, forming a culture of consumption, and presenting information to viewers. My job is to regulate the document management system, a unified procedure for checking media content, and coordinating and monitoring the execution of tasks within the framework of the company’s activities. INFOCOIN is an innovative communication solution, and I am happy to be part of the INFOCOIN team.